Home » » GM Launches Writing Award29/09/2009

GM Launches Writing Award29/09/2009

Written By vibykhmer on Monday, October 12, 2009 | 6:04 PM

GM and Chevrolet Thailand launched the “GM Masterstroke Award”, a writing competition for members of the public and journalists with the theme ‘Environmentally Friendly and Green Automotive Technology’.

General Motors Thailand (GMTH) and Chevrolet Sales Thailand (CST) have launched the ‘GM Masterstroke Award,’ a writing competition emphasizing ‘Environmentally Friendly and Green Automotive Technology.’ There will be two categories – one for members of the public and the other for journalists including those from online media.

Mrs. Sasinan Allmand, Public Relations Director, General Motors Thailand and ASEAN, stated that one of the policies that GM and Chevrolet have always emphasized on is the initiation, research, and development of future automotive technologies and alternative fuels, results of which will benefit the automotive industry as a whole. This benefit will also be passed down to consumers in the form of a cleaner, healthier and more sustainable environment. It is on this founding principle that ‘GM Masterstroke Award’ was established.

“By launching this competition, we are trying to encourage members of the public and the media on the importance of forward-looking automotive technologies. We would like everyone to embark on a journey of discovery into the importance of research and development, and the significant progress the automotive industry has made in the areas of alternative fuels such as electricity and hydrogen, and other powertrain technologies that help increase efficiency and performance while remaining sustainable and friendly to the environment,” said Mrs. Sasinan.

“The media and members of the public can choose to write about ‘Environmentally Friendly and Green Automotive Technology’ from their own perspective and while we can make use of examples of work done by manufacturers other than GM, the submissions cannot be seen as promoting or advertising one particular manufacturer of brand, including GM,” she added.

The competition will be judged by a panel of thought-leaders and industrial figures, including:

1. Dr. Twarath Sutabutr Sc.D, Director, Policy and Strategy Coordination Office, Ministry of Energy.
2. Mr. Vallop Tiasiri, President of the Thailand Automotive Institute.
3. Mr. Anothai Eamlumnow, President of Thai Automotive and Motorcycle Journalists Association (TAJA).
4. Dr. Thon Thamrongnavasawat, Deputy Dean, Faculty of Fisheries, Kasetsart University.
5. Mr. Vanchana Unakul, Director, Product Engineering, General Motors Thailand and Chevrolet Sales Thailand.

The judging criteria will be divided into 5 categories with total points of 100.

- Knowledge of the technology 20 Points
Present alternative and environmentally friendly fuel automotive technological information that is accurate, apparent, and comes with reliable and provable source. The content must be understandable by general public or readers.

- General public inspiration 20 Points
Present contents that urge public initiation as a whole, as well as to be able to convince the public to be alert and focus on a better society and environment in the future.

- Creativity 20 Points
The ability of the writer to present his/her points and arguments in a, fresh, engaging and informative manner.

- Accuracy and language style 20 Points
The language used must be correct in construction, precise, and comprehensible.

- Innovation 20 Points
Present innovative ways with which future innovations of automotive technologies can contribute positively to mankind, economy and/or the environment.

The awards for ‘GM Masterstroke Award’ writing contest for ‘General Public’ and ‘Journalist’ are as follows:
1. The Winner: Diamond Masterstroke Award, prize money 100,000 Bt with honor shield.
2. The first runner up: Platinum Masterstroke Award, prize money 50,000 Bt with honor shield.
3. The second runner up: Golden Masterstroke Award, prize money 30,000 Bt with honor shield.
4. The third runner up: Silver Masterstroke Award, prize money 20,000 Bt with honor shield.
5. The fourth runner up: Bronze Masterstroke Award, prize money 10,000 Bt with honor shield.

The prize money for both categories total over 420,000 Bt. All winners will receive an honor shield each and will be able to attend a press conference on December 18, 2009. Submissions start on October 1, 2009 and close on November 25, 2009. Winners will be announced in the press conference on December 18, 2009.

For the ‘General Public’ category, the article must be in Thai language with a length of not more than five pages. The font type must be ‘Angsana’ or ‘Cordia’, size 14. The article must be titled and the phrase ‘General Public’ must appear on top right corner of every page as well as at the corner of the envelope.

For the media category, participants must be from newspapers, magazines, or websites. Contestants may choose to submit published articles (written by the contestants themselves and published between January 1 – November 25, 2009) with explicit approval of the media owner/Editor, or submit unpublished work. For new/unpublished work, the article must first be published in a newspaper, magazine or website before it is deemed eligible for submission.

Submissions from journalists from non-Thai media are welcome – however the articles must be translated into Thai to be eligible for submission. Contestants can submit their entries based on the following requirements:

1. Type in A4 paper, with ‘Angsana’ or ‘Cordia’ font type of size 14
2. Submit a copy of the published article. Submission of articles from websites must include the address or URL of the specific page along with other applications, regardless of the number of article.

All journalists and interested participants must also attach the following information:
1. Identification card (Please cross a line and specify ‘for GM Masterstroke Award writing contest only’)
2. Copy of journalist identification card or name card. (For ‘media’ only)
3. Name, address, phone number for contact
4. E-mail (if any)

Only entries via post are eligible. Please address your submissions to:
Weber Shandwick – GM Masterstroke Award
McCann Worldgroup (Thailand) Ltd.
Worldgroup Centre, 555 Narathiwas Road, Chongnonsi, Yannawa, Bangkok 10120

For additional information and rules, please call 02-343-6178 or please contact:

Thitinee Charuvichitratana / Satapana Karnjanaprakorn
Weber Shandwick
McCann Worldgroup (Thailand) Ltd.
Tel: 0-2343-6057 Fax: 0-2343-6003 Mobile: 0-81919-7593
Email: Thitinee@webershandwick.com / Satapana@webershandwick.com

Sasinan Allmand
Public Relations Director
General Motors (Thailand) Limited & Chevrolet Sales (Thailand) Limited
Tel: 0-2791-3400 Fax: 0-2937-0441
Email: sasinan.allmand@gm.com


  1. Hi,

    General motors has been focusing on fuel efficient and green cars. General motors have also stepped up their automotive service consulting to new level for better car service.